Video Ad
300 x 250/600 x 300
Specs

COMMON FEATURES

  • Video ads have two components:  the video “player” and the digital ad that houses the video player
  • Video “players” are 300 pixels wide by a 250 pixels tall
  • There are several options of ad sizes available to serve a video player within (see guidelines)
  • If the video defaults to auto-play, the audio must be off
  • Users should be prompted to “Click to Play with Sound”.
  • Custom start and end frames can be added
  • There are several player skins to choose from
  • 20 second run-time recommended
  • Submit to Search Engines
  • Submit to YouTube
  • Video ads are served through ad tags
  • Detailed reports on ad performance are available

FILE TYPES
The following video formats are accepted:

  • mov (Quicktime)
  • wmv (Windows Media)
  • avi
  • mpg
  • mp4

 

EDITING VIDEO
Once a video file is compressed with audio, any edits to the video will also effect the timing of the audio.  And vise versa, any changes made to the audio will also effect the timing of the video.  A change to one will effect the other usually creating undesired results.

Therefore it is recommended that edits to any video be performed by the client or individual who has access to the original file(s) before the audio and video were compressed together.

Please note videos for landing pages or mobile advertising do not follow these same guidelines (see landing pages and mobile advertising).

Guidelines

OVERVIEW
Enjoy the promotional impact of interactive video ads on all devices and with special features including location maps, surveys and feeds of all major social sites.  Take advantage of video production already created for television advertising and merge it with online display advertising then share it with a brand new, untapped audience.  Set up is fast and easy.  All that is needed is a video file to get started.

GUIDELINES
Video “players” are 300 pixels wide by 250 pixels tall and be can be served in the following ad types and sizes:

  • Medium Rectangle (300 x 250)
  • Expanding Medium Rectangle (600 x 250)
  • Half Page (300 x 600)
  • Expanding Half Page (600 x 600)
  • Sliding Billboard (980 x 400)
  • Corner Peel (800 x 600)
  • Sidekick (side panel only)

 

CUSTOM OVERLAY FEATURES

  • Survey or lead capture form
  • Business location map
  • Live content feed
  • Print coupon
  • Popular social media widgets are available including Facebook and Twitter

CUSTOM FUNCTIONS

  • Email video or send to friend
  • Embed video
  • Share or copy link
  • Rate this video
  • Additional click thru URLs can also be added

Please note videos for landing pages or mobile advertising do not follow these same guidelines (see landing pages and mobile advertising).