Sliding Billboard
980 x 400/980 x 30
Specs

COMMON FEATURES

  • Consists of two components:  the pencil and billboard panel
  • Pencil dimensions:  980 pixels wide by 30 pixels tall
  • Billboard maximum dimensions:  980 pixels wide by 400 pixels tall
  • Pencil should contain a call to action to expand the billboard
  • The billboard must have a close or collapse button
  • Ad loads, then expands and stays open for 4 seconds
  • Retraction time is limited to 1.5 seconds maximum
  • Animation in the pencil is limited to 5 loops
  • Auto-viewing occurs once per unique visitor for each 24 hour period
  • Both components must have a border on all sides or bound by color in the background
  • The combined weight for all components must be under 100kb (kilobytes)
  • Sliding billboards are served through ad tags
  • Multiple click thrus are available for this ad type

The click thru URL is embedded by the designer, not by the scheduling process through AdOps.

FILE TYPES
Sliding billboards are served through ad tags.  The following file types can be accepted to generate ad tags for sliding billboards.

  • JPG, JPEG or PNG - recommended for static ads that contain photographs, graduated screens or several colors
  • Static GIF - recommended for static ads with solid or few colors
  • Shockwave (SWF) - recommended for vector formatted graphics and crisp typography

Third party ad tags can be supplied for this ad type.  Testing through AdOps is recommended.

Guidelines

USE A SLIDING BILLBOARD FOR...

  • High impact sales event
  • Feature a product or service
  • Event announcement
  • Branding
  • To showcase a video

MAKE A LARGE IMPACT WITH THE LARGEST AD ON THE PAGE

  • WHAT IS IT?

The sliding billboard is an impactful ad that expands when a reader first visits a page.  After a few seconds, the ad collapses leaving behind a pencil ad for the remainder of the day that can be reopened at any time.  Each proceeding visit within the same 24 hours, requires the user to initiate the ad’s expansion.

  • WHY DO I NEED IT?

It’s prime real estate.  The sliding billboard is highly visible and provides a large canvas to show off your products and services.

  • HOW DO WE DO IT?

We will take your important details and call-to-action messaging and create this dynamic ad for you.  This ad should link to a page related to the ad copy.  If you don’t have that available on your site, we’ll even create a landing page for you.