No Flash
Content Rotator
Various (see below)
Specs

COMMON REQUIREMENTS

  • Weight in kilobytes:  under 40kb
  • Must have a border on all sides or bound by color in the background
  • Content rotators can only be static and have one click thru URL
  • JPG, GIF and PNG are the only file types that can be served into the content rotator position
  • There are 3 sizes available (in pixels – width x height):  350 x 275, 600 x 255, and 954 x 300
  • The 350 x 275 position is located on the home page
  • The 600 x 255 and 954 x 300 positions are generally only found on the entertainment sections of the web site

THE TEASER

  • Most content rotators have the benefit of a text “teaser”
  • The teaser can be a short heading and subheading or a call to action
  • Coordination with your local, online editorial department is required to update the teaser
Guidelines

USE A CONTENT ROTATOR FOR...

  • High impact sales event
  • Feature a product or service
  • Event announcement
  • Branding

STRONG AUDIENCE ENGAGEMENT

Content rotators are actually located in a news content position which makes it easy for the audience to engage with your products or services.  If you have a key event, a seasonal special or one-times sales promotion, this ad type offers you a great opportunity to promote your business by leveraging a position on the web site that traditionally contains the top stories of the day.

  • WHAT IS IT?

A content rotator is a large, static advertisement served on the home page or on the front section of the entertainment page.  It is in an ad position that is presented within the rotation of the top stories of the day.  It is visible to every visitor, every time they visit the web page.  It is not unique to first-time visitors.

  • WHY DO I NEED IT?

It’s large.  It has high visibility.  It is balanced by being invasive, yet non-intrusive to engaged readers.  The large space allows for spectacular colors and a sizable message.

  • HOW DO WE DO IT?

We will take your important details and call-to-action messaging and create this dynamic ad for you.  This ad should link to a page related to the ad copy.  If you don’t have that available on your site, we’ll even create a landing page for you.

BEST PRACTICES

  • Short, concise message
  • One dominant element
  • Strong call to action - tell the user why they should click on the advertisement
  • Use an abbreviated location description, especially if it is a local advertiser
  • For the teaser, describe the most important part of the message contained in the ad