Landing Page
600 x 600 (may vary)
Specs
  • Landing pages are standard HTML files
  • Generally, they are a single web page hosted on a web server
  • Their physical dimensions can vary in size depending on their content
  • Landing pages can be any height
  • Ideally, their width should not exceed 900 to 1,000 pixels
  • The optimum size is 600 pixels wide by 600 to 900 pixels tall
  • Landing pages can vary in weight
  • Ideally, landing pages should be under 200kb (kilobytes) in weight
  • Landing pages can have multiple links including popular social media sites
  • Landing pages can have many of the same functions available on standard web pages
  • Landing pages can have a video player and lead capture forms.
Guidelines

USE A LANDING PAGE FOR...

  • Promote special or one time offers
  • Expose your print advertising to a new audience
  • Push coupon offers available to print or download
  • Provide an offer to share more information and capture leads
  • Have visitors register for an event or seminar
  • Showcase a video with details on product or sales information

ADVANTAGES

  • DIRECT OFFER

Go straight to the point – engage a visitor immediately to your product, service or offer when they click on your ad.  In lieu of visiting a website with unnecessary information and possible more navigation, a landing page gives you the opportunity to narrow your offer down to exactly what you want to share with a consumer with less clutter.

  • CAPTURE LEADS

Utilize forms for gathering information – registering for an event or sign up for email specials and follow up with more personal interaction.

  • EXTEND YOUR PRINT ADVERTISING REACH

Re-publish your print advertising in a digital format to a new, untapped audience.  Because of the large physical dimensions available landing pages, landing pages can be used to display information that otherwise would not fit in a smaller digital ads.